The Theme of the Times | Market Observation

The Theme of the Times | Market Observation

There is no doubt that the theme of ®the times is the biggest in the market.

Regardless of movies, national holiday period has been occupied by the theme of the times. On the other hand, in terms of TV dramas, the theme of the times, costume, romance, suspense, adventure have all thriving in the market. TV dramas such as <Draw the Line>, <The Examination For Everyone>, <Hu Tong>, movies like <Our Times> and <Bright Future> have even more highlight this theme in the market.

In this January, an adapted TV drama <A Lifelong Journey>

And the Winter Olympic related theme <Never Stop> overawed others by displaying their strength in the first place.

<Ordinary Greatness>, <The Story of Xingfu> sthe popularity and reputation in the form of innovative police drama and rural revitalization drama, respectively, has surely open the bigger picture of the theme of the times, followed by <Being A Hero> <Chasing the Undercurrent>.

Different from works in 2021 like, in this year, the theme of the times has shift its focus to a more earthy storyline, which makes the drama more relatable.

Diversity in the plot

According to GuDuo Data, there were 49 TV dramas in the theme of the times. Among all of them, there were 39 dramas story are revolved around rural revitalization, revolution, spy, times, construction. From the aired 42 TV dramas in this year, there are only 10 of them are revolved around the theme that mentioned above.

This year from the beginning of the <A Lifelong Journey> to the middle of the year <Ordinary Greatness> and the recent hit <Being a Hero> <Chasing the Undercurrent> <Draw The Line> and so on, both reputation and popularity of the theme series are more “split” to the urban emotion, industry occupation, suspense and other fields, the genre is more rich and diverse at the same time, The stories and themes are also more focused on realistic problems, social focus and humanistic emotions, which are more and more prominent in nature and innovation.

Expression in a younger version

Further attention to reality, attention to civilian narrative

Not to mention the fact that <A Lifelong Journey>, an epic narrative is narrated from the perspective of the five Zhou family members and the extraordinary life of ordinary people under the background of the changing times is written with rich figures, which resonates with people of all ages. The images of the policemen in Balihe Police Station shown in <Ordinary Greatness>, In the extremely pyrotechnic and even trivial story plot also highlighted the reality of the real and trivial.

In addition, <The Story of Xingfu> takes women’s inspirational growth as the main line, the marriage incident, land expropriation compensation case, water pollution case, impostor college events and other social focus in the plot to elaborate one by one, during the broadcast continues to trigger hot debate. <Draw The Line> although focusing on the rule of law, with the judge group series of social dispute resolution reality, but “Mother murder case”, “sudden death of the social influencer while live-streaming”, “Chinese student murder by her best friend¡¯s ex-boyfriend in Japan case”and a series of social real cases of adaptation presented, also let the play gained a good network heat and reputation…

This rule can also be found by combing the list of films to be broadcast on various platforms and TV stations. Whether it is <Our Times>, which uses a chronological narrative to present the changes of people’s lives in the decade from 2012 to 2022, or <Bright Future>, which starts from the perspective of grassroots governance,as well as the <Prosecution Elite>, which focuses on female prosecutors, the strategy of focusing on the current reality and civilian narrative is being explored by various companies and creators in different categories.